About Us

Apricot Lane Boutiques are a one-of-a-kind shopping experience, uniquely designed and merchandised with the latest Fashion Apparel, Jewelry, Handbags, Accessories, and Gifts in the styles and trends customers are looking for.

Each of our boutiques and their individual e-commerce sites create a unique adventure and shopping experience that captures the look and vibe of their local area. They feature today’s most sought after styles and must have pieces to embrace anyone’s individual taste from mother to daughter. Offered in limited quantities with new arrivals almost daily, shopping at Apricot Lane is truly an affordable "unique boutique" experience.

Apricot Lane Boutique is an independently owned and operated franchise carrying their own curated selection of merchandise and pricing.

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Meet the owners of Apricot Lane Waco:

Apricot Lane Waco is locally owned by Matthew and Kristin Postert.  Matt and Kristin joined the Apricot Lane Family in May of 2018 and opened the Waco Location in October 2018 at the Central Texas Marketplace.  Matthew owns Postert Investments, LLC specializing in Investment Properties in the DFW Area.  Kristin has been in retail for a total of 15 years with a background in both small and big box retail--her favorite aspect of retail has always been the people!  She loves working with a great team and meeting customers while exceeding their expectation!  Kristin was born and raised in Waco, specifically Robinson, and they love being back in her hometown with family and friends.  Matthew and Kristin have 2 children, Caroline (also born in Waco) and Luke.  When not working, they are spending time with family, playing outside or running wild at CFA!!